Thursday, September 9, 2021

Head of Marketing

Head of Marketing required

Head of Marketing

Location: Karachi - Pakistan
Experience: 5 Years
Shift Timings: Morning Shift
Job Type: Full-Time

Description: Responsibilities:
? Plan and execute a marketing strategy for the organization and for new and existing products or services
? Oversee the implementation of the marketing strategy
? Develop a brand strategy
? Set and administer an annual marketing budget
? Create and manage a calendar of events such as webinars, conferences and thought leadership contributions
? Guide the day-to-day activities of the marketing team and marketing manager
? Continually review changes to the market, consumer trends and the activities, adjusting the marketing plan if necessary
? Provide tools and materials to enable the sales team to function effectively
? Manage and refine the organization?s social media presence
? Manage and measure marketing campaign costs
? Report on the effectiveness of marketing campaigns using pre-determined KPIs
? Utilize data for marketing campaigns, interrogating the organization?s databases and external data
? Identify new business opportunities
? Conduct market research studies
? Negotiate with media agencies and secure agreements on the production of promotional materials

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