Wednesday, September 14, 2022

Marketing Coordinator/Associate

Marketing Coordinator/Associate required

Marketing Coordinator/Associate

Location: Karachi - Pakistan
Experience: 4 Years
Shift Timings: Morning Shift
Job Type: Full-Time

Description: Primary Responsibilities:
Social Media:
  • Monitor and operate social media page for the country
  • Brainstorming content ideas for social media and planning social media campaigns
  • Keep up to date with trending topics/important events to leverage on social media
  • Research on latest trends and on what other companies are doing
  • Prepare social media Monthly/Quarterly calendars
Collaborating Across Teams:
Work closely with locally-based sales teams to qualify and handover incoming leads from marketing channels
Work closely with the sales teams for timely CRM updates for better reporting
Work closely with the Regional Marketing Manager for the implementation of marketing strategies
Work with the locally based agency (if any) and report to the regional manager on a day-to-day basis
CRM Data and Reporting:
  • Be able to update/complete any missing lead data in HubSpot with sound research capabilities
  • Responsible for Marketing automation through CRM
  • Utilizing HubSpot to monitor website traffic and social media engagement to track potential customers and new leads. Ensuring all content is linked to HubSpot for analysis and tracking.
Branding and Corporate Communications:
  • Support the regional marketing team in all marketing initiatives and plans for the country
  • Effective collaboration with multiple departments to ensure corporate communication and branding is consistent all over
  • Campaign/Event Management:
  • Executing (External) - Recruitment and Marketing events, Job & Career Fairs, Recruitment Events, etc.
  • Assisting in outbound Lead generation by webinars and conferences.
  • Coordinate with designers/videographers, explain the content idea if needed, and provide feedback on the designed items
  • Assist in the creation of all marketing collateral for various campaigns and events, such as press releases, taglines, emails (for different stakeholders like vendors, speakers), sponsorship proposals, pre-and post-event blogs, etc.
  • Create event-based content calendars.
Sponsorship Negotiation and Recommendations:
  • Analyze all sponsorship proposals received from events, universities, etc. and gauge their relevance
  • Collaborating with Marketing Manager on budgets and branding of the event
  • Manage and execute all particulars of branding, giveaways, etc. for the events and collaborate with Admin to make it happen
Market Research:
  • Research and collect ideas for the marketing collateral designs - Brochures, flyers, posters, banners, certificates, standees, etc.
  • Other research for different Marketing campaigns
  • Competitor analysis
Preferred Experience and Background:
  • Minimum graduate
  • Minimum experience of 1-4 years in preferably B2B or technology industry
  • Experience with marketing tools e.g.: HubSpot, Google Analytics etc.
  • Strong research and analytical abilities
  • Strong understanding of the local business culture and norms
  • Excellent communication & social skills
  • Energetic & enthusiastic
  • Creative Thinker and Tech Savvy
Salary: Upto 90k

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