Digital Marketing Specialist

Digital Marketing Specialist required at En-Route Technologies Pakistan

Location: Rawalpindi, Islamabad - Pakistan
Salary: 100k - 150k ( PKR )
Experience: 8 Years
Shift Timings: Morning Shift
Job Type: Full-Time


Description: Develop and execute comprehensive digital marketing strategies that align with the company's goals and objectives, with a specific focus on products and services.

Conduct market research to identify target audiences, industry trends, and competitive landscape. Utilize the gathered insights to develop targeted marketing campaigns.

Create and optimize digital marketing campaigns across various channels, including but not limited to search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.

Track, measure, and analyze the performance of digital marketing campaigns using web analytics tools and key performance indicators (KPIs). Continuously optimize campaigns based on data-driven insights to maximize ROI and achieve marketing objectives.

Monitor and manage online reputation through online review platforms and social media channels. Respond to customer feedback and reviews in a timely and professional manner.

Stay informed about relevant laws, regulations, and compliance requirements related to digital marketing activities, ensuring all campaigns adhere to legal and ethical guidelines.

#Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. Advanced certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot, etc.) are highly desirable.

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