Monday, January 27, 2020

Senior Brand Manager

Senior Brand Manager required

Senior Brand Manager

Location: karachi - Pakistan
Experience: 9 Years
Shift Timings: Morning Shift
Job Type: Full-Time

  • Lead the development and execution of annual brand plans/marketing plans/programs for assigned brands to increase distribution, sales growth and consumer awareness.
  • Includes product , pricing, marketing plans, packaging development, sales and distribution tracking.
  • Identify market and product opportunities, develop and execute plans leveraging category insight, sales and depletion figures in collaboration with the Business Intelligence team.
  • Manage the launches of new products, packaging and marketing initiatives with the internal sales team, distributors, customers and consumers.
  • Assist with execution of brand initiatives including new product launches, product enhancements and margin improvement initiatives. 
  • Primary contact for appointed agencies (PR, digital, social media, packaging) to ensure brand and business needs are being met.
  • Ongoing analyses of market data/trends, depletion, shipments and IRI data for in-depth knowledge of brand and business health. 
    Annual budget proposal and ongoing budget management.

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